# devx labs

> AI-native consulting firm reimagining customer experience for commerce-led enterprises across India, Southeast Asia, the Middle East and the United States. We replace bloated SaaS stacks with context-engineered, agentic AI systems — priced for the outcome, not the hour.

devx labs (devxlabs.ai) is an AI-native consulting firm headquartered in Surat, India, with delivery hubs in Mumbai and Singapore. Three integrated practices — Customer Interactions, AI-Led Business Operations, and Enterprise Architecture — anchor the work. The team has shipped 100+ brands across D2C, retail, fashion, beauty and fintech with a 97 customer NPS, and is listed as an AWS Advanced Tier Services Partner (Authorized Commercial Reseller) and a Google Cloud Service Partner. Core accelerators: cartx (agentic checkout), retailOS (omnichannel platform), shopx (storefront on Medusa + AWS), searchx (hybrid retrieval), pricex (dynamic pricing), and posx (point-of-sale).

## Mission & Philosophy

We combine the unbiased perspective of young, AI-native talent with seasoned practitioners to deliver short outcome sprints instead of long, drawn-out consulting engagements. Pragmatic dreamers, independent thinkers — that is who we hire and who we partner with.

### The devx Way

1. **Reimagine** — Challenge every assumption about current operations through first-principles thinking. Deep-dive discovery into customer experience layers. Identify fundamental transformation opportunities.
2. **Redefine** — Design AI-native operating models and new customer interaction paradigms. Solution architecture with AI at the core. Build outcome-driven measurement frameworks.
3. **Realize** — Deliver tangible transformation in 90-day sprints with continuous optimization. Rapid implementation with measurable KPIs. Scale successful patterns across organization.

## Solutions

- [Customer Interactions](https://www.devxlabs.ai/solutions/customer-interactions): AI-powered customer interaction systems — headless commerce, storefront builds, checkout optimization, conversational agents, mobile apps
- [Enterprise Architecture](https://www.devxlabs.ai/solutions/enterprise-architecture): Scalable Shopify Plus and AWS architecture, middleware integrations, ERP pipelines, cloud migrations, SaaS displacement
- [AI-Ops](https://www.devxlabs.ai/solutions/ai-ops): AI-driven operations — sales chatbots, voice agents, clinical AI, social media automation, LLMOps managed service
- [Marketing Automation](https://www.devxlabs.ai/solutions/marketing-automation): AI-powered marketing pipelines — UTM-driven personalization, real-time analytics, integrated marketing stacks
- [All solutions](https://www.devxlabs.ai/solutions): Index of every practice and offer

## Products

- [retailOS](https://www.devxlabs.ai/products/retailos): Omnichannel retail operating system for unified online–offline commerce
- [cartx](https://www.devxlabs.ai/products/cartx): Agentic checkout and conversion optimization engine
- [searchx](https://www.devxlabs.ai/products/searchx): AI-powered hybrid search and discovery for e-commerce
- [All products](https://www.devxlabs.ai/products): Index of devx commerce accelerators

## Industries

- [Retail](https://www.devxlabs.ai/industries/retail): AI-native commerce for retail and D2C — cartx, retailOS, shopx productized in your cloud
- [Healthcare](https://www.devxlabs.ai/industries/healthcare): Member 360, triage agents, payer / provider / pharma transformation under HIPAA-aware architectures
- [Manufacturing](https://www.devxlabs.ai/industries/manufacturing): Forecasting, vendor intel, supply-chain AI, agentic demand planning, PLM modernization
- [Telco](https://www.devxlabs.ai/industries/telco): Contact-centre AI, agent fleet patterns, deflection scorecards, telco CX modernization
- [All industries](https://www.devxlabs.ai/industries): Industry index

## Strategic Partnerships

- [AWS](https://www.devxlabs.ai/partners/aws): AWS Advanced Tier Services Partner · Authorized Commercial Reseller · 100+ AWS customer launches · 30+ AWS certifications · shopx is an AWS-validated solution (Advanced)
- [Anthropic](https://www.devxlabs.ai/partners/anthropic): Claude Implementation Partner — production agents on Claude Sonnet and Opus, deployed via Claude API or AWS Bedrock under customer perimeter
- [Google Cloud](https://www.devxlabs.ai/partners/google-cloud): Google Cloud Service Partner on the Partner Directory — supporting customers across India, Singapore, Indonesia, the Philippines, the UAE and the US
- [Medusa](https://www.devxlabs.ai/partners/medusa): Founding implementation partner — Shopify Plus / Magento → Medusa replatforms with agentic cart, AI merchandising, AI-Ops on top
- [Partner hub](https://www.devxlabs.ai/partners): Tier-honest partner overview and co-sell mechanics

## Selected Work

- [Cetaphil](https://www.devxlabs.ai/work/cetaphil): World's fastest AI-powered cart for global skincare leader; Claude on Bedrock with multilingual reasoning, −63% tickets
- [Foxtale](https://www.devxlabs.ai/work/foxtale): AI-powered personalization driving conversion uplift for fast-scaling D2C skincare brand
- [The Sleep Company](https://www.devxlabs.ai/work/the-sleep-company): Seamless omnichannel experiences for India's leading comfort-tech brand
- [The Whole Truth](https://www.devxlabs.ai/work/twt): Cart performance and LLMOps managed service for India's clean-label nutrition brand
- [Mokobara](https://www.devxlabs.ai/work/mokobara): Bedrock-led replatform — cartx + Bedrock agents, +31% conversion in 11 weeks
- [Vodafone Idea](https://www.devxlabs.ai/work/vi): AI-driven e-KYC transformation for India's leading telecom provider
- [Dot & Key](https://www.devxlabs.ai/work/dot-and-key): Omnichannel transformation for ingredient-led skincare brand
- [Cello](https://www.devxlabs.ai/work/cello): Performance-first commerce transformation for India's leading consumer products brand
- [Svaraa](https://www.devxlabs.ai/work/svaraa): ERP-integrated commerce for premium fine jewellery
- [Moxie Beauty](https://www.devxlabs.ai/work/moxie-beauty): AI-powered personalization for fast-scaling D2C skincare brand

## Outcomes

- [Outcomes index](https://www.devxlabs.ai/outcomes): Productized 90-day engagements
- [Building e-commerce with Medusa](https://www.devxlabs.ai/outcomes/building-your-e-commerce-with-medusa): Open-source headless commerce engine for brands who want to own their stack
- [A new cart for your e-commerce website](https://www.devxlabs.ai/outcomes/a-new-cart-for-your-e-commerce-website): cartx checkout conversion optimization
- [C-suite dashboard](https://www.devxlabs.ai/outcomes/c-suite-dashboard-for-your-e-commerce-brand): Executive analytics dashboard for e-commerce brands
- [AI Instagram engagement agent](https://www.devxlabs.ai/outcomes/automate-instagram-engagement-ai-agent): Automate Instagram engagement with an AI agent
- [Loyalty program](https://www.devxlabs.ai/outcomes/loyalty-program-for-your-e-commerce-website): Loyalty and rewards program for e-commerce
- [Speed and performance optimization](https://www.devxlabs.ai/outcomes/increase-your-websites-speed-and-performance): Website speed and Core Web Vitals improvement
- [New e-commerce store from scratch](https://www.devxlabs.ai/outcomes/a-new-e-commerce-store-from-scratch): Full-stack e-commerce store build
- [Stripe integration](https://www.devxlabs.ai/outcomes/integrate-stripe-with-your-e-commerce-website): Stripe payment gateway integration
- [Mixpanel integration](https://www.devxlabs.ai/outcomes/integrate-mixpanel-with-your-e-commerce-store): Mixpanel analytics integration
- [Omnichannel jewellery platform](https://www.devxlabs.ai/outcomes/omnichannel-tech-platform-for-jewellery-brands-website-app-pos): Website, app, and POS for jewellery brands
- [Headless migration](https://www.devxlabs.ai/outcomes/migrate-your-e-commerce-to-a-headless-ecosystem): Migrate to headless commerce architecture
- [POS for offline stores](https://www.devxlabs.ai/outcomes/pos-for-your-offline-store): Point-of-sale system for physical retail
- [Mobile app for your brand](https://www.devxlabs.ai/outcomes/a-new-mobile-app-for-your-brand): Custom mobile app development
- [Shopify migration](https://www.devxlabs.ai/outcomes/migrate-your-e-commerce-to-shopify): Platform migration to Shopify

## Company

- [About devx labs](https://www.devxlabs.ai/about): Team, mission, the devx Way, integrated team structure
- [Contact](https://www.devxlabs.ai/contact): Get in touch for a personalized consultation
- [Careers](https://www.devxlabs.ai/careers): Open engineering and consulting roles
- [FAQ](https://www.devxlabs.ai/faq): Frequent answers for buyers and procurement
- [Privacy policy](https://www.devxlabs.ai/privacy-policy)
- [Terms of service](https://www.devxlabs.ai/terms-of-service)

## Team

- Pushpal Maheshwari — CEO & Founder
- Brijesh Agarwal — CTO
- Yash Thakker — Growth

## Locations

- Headquarters: Devx House, International Wealth Center, 101 VIP Road (above H&M), Surat, Gujarat 395007, India
- India delivery hub: 91Springboard Lotus, Marol MIDC Industrial Estate, Andheri East, Mumbai 400093
- Singapore: 71 Robinson Road, Singapore 068895

## Stats

- 100+ brands shipped across D2C, retail, fashion, beauty and fintech
- 97 customer NPS across the practice
- 100+ AWS customer launches delivered
- 30+ AWS certifications across the team
- 6 countries served — India, Singapore, Indonesia, the Philippines, the UAE, the United States
- 3 delivery hubs — Surat (HQ), Mumbai, Singapore

## Optional

- [Case Studies](https://www.devxlabs.ai/case-studies): Detailed case studies across Customer Interactions, Enterprise Architecture, AI-Ops, and Marketing Automation
- [Engineering Blog](https://www.devxlabs.ai/blogs): Technical writing from the devx engineering team
- [Detailed LLM content](https://www.devxlabs.ai/llms-full.txt): Comprehensive content including full case study details, outcomes descriptions, and service breakdowns
- [Sitemap](https://www.devxlabs.ai/sitemap.xml): Master sitemap index referencing all child sitemaps