# devx AI Labs

> AI-powered commerce engineering for D2C and enterprise brands. Industry 5.0 practitioners across Customer Experience, Enterprise Architecture, AI Ops, and Marketing Automation. Headquartered in Singapore with engineering in Surat, India.

devx AI Labs builds production-grade AI systems and commerce infrastructure for mid-market to enterprise Shopify merchants. Core products include RetailOS (omnichannel retail platform), CartX (checkout conversion optimization), and SearchX (AI-powered search). The team of 150+ engineers works with brands like Cetaphil, Foxtale, The Sleep Company, Hugo Boss, Mokobara, and Vodafone Idea.

## Mission & Philosophy

At devx AI Labs, we combine deep technical expertise with a clear understanding of your business goals to build scalable, real-world solutions. By blending AI, engineering, and product strategy, we create data-driven systems that are practical, efficient, and built to perform.

### The devx Way

1. **Reimagine** — Challenge every assumption about current operations through first-principles thinking. Deep-dive discovery into customer experience layers. Identify fundamental transformation opportunities.
2. **Redefine** — Design AI-native operating models and new customer interaction paradigms. Solution architecture with AI at the core. Build outcome-driven measurement frameworks.
3. **Realize** — Deliver tangible transformation in 90-day sprints with continuous optimization. Rapid implementation with measurable KPIs. Scale successful patterns across organization.

## Services

- [Customer Experience](https://devxlabs.ai/services/customer-interactions): AI-powered customer interaction systems — headless commerce, storefront builds, checkout optimization, mobile apps
- [Enterprise Architecture](https://devxlabs.ai/services/enterprise-architecture): Scalable Shopify Plus architecture, middleware integrations, ERP pipelines, cloud migrations
- [AI Ops](https://devxlabs.ai/services/ai-ops): AI-driven operations — sales chatbots, voice agents, clinical AI, social media automation
- [Marketing Automation](https://devxlabs.ai/services/marketing-automation): AI-powered marketing pipelines — UTM-driven personalization, real-time analytics, integrated marketing stacks

## Products

- [RetailOS](https://devxlabs.ai/products/retailos): Omnichannel retail operating system for unified online-offline commerce
- [CartX](https://devxlabs.ai/products/cartx): Checkout conversion optimization engine for Shopify brands
- [SearchX](https://devxlabs.ai/products/searchx): AI-powered search and discovery platform for e-commerce

## Strategic Partnerships

- Hyperscalers: AWS Advanced Partner, Google Cloud Partner
- AI Platforms: OpenAI, Anthropic
- Commerce Ecosystem: Medusa, Shopify, Stripe, Mixpanel, Segment

## Selected Work

- [Cetaphil](https://devxlabs.ai/work/cetaphil): World's fastest AI-powered cart for global skincare leader
- [Foxtale](https://devxlabs.ai/work/foxtale): AI-powered personalization driving conversion uplift for fast-scaling D2C skincare brand
- [The Sleep Company](https://devxlabs.ai/work/the-sleep-company): Delivering seamless omnichannel experiences for India's leading comfort-tech brand
- [The Whole Truth](https://devxlabs.ai/work/twt): Transforming cart performance for India's fastest-growing clean-label nutrition brand
- [Mokobara](https://devxlabs.ai/work/mokobara): Omnichannel retail transformation for design-led travel brand
- [Vodafone Idea](https://devxlabs.ai/work/vi): AI-driven e-KYC transformation for India's leading telecom provider
- [Dot & Key](https://devxlabs.ai/work/dot-and-key): Omnichannel transformation for ingredient-led skincare brand
- [Cello](https://devxlabs.ai/work/cello): Performance-first commerce transformation for India's leading consumer products brand
- [Svaraa](https://devxlabs.ai/work/svaraa): ERP-integrated commerce for premium fine jewellery
- [Moxie Beauty](https://devxlabs.ai/work/moxie-beauty): AI-powered personalization for fast-scaling D2C skincare brand

## Outcomes

- [Building e-commerce with Medusa](https://devxlabs.ai/outcomes/building-your-e-commerce-with-medusa): Open-source headless commerce engine for brands who want to own their stack
- [A new cart for your e-commerce website](https://devxlabs.ai/outcomes/a-new-cart-for-your-e-commerce-website): CartX checkout conversion optimization
- [C-suite dashboard](https://devxlabs.ai/outcomes/c-suite-dashboard-for-your-e-commerce-brand): Executive analytics dashboard for e-commerce brands
- [AI Instagram engagement agent](https://devxlabs.ai/outcomes/automate-instagram-engagement-ai-agent): Automate Instagram engagement with an AI agent
- [Loyalty program](https://devxlabs.ai/outcomes/loyalty-program-for-your-e-commerce-website): Loyalty and rewards program for e-commerce
- [Speed and performance optimization](https://devxlabs.ai/outcomes/increase-your-websites-speed-and-performance): Website speed and Core Web Vitals improvement
- [New e-commerce store from scratch](https://devxlabs.ai/outcomes/a-new-e-commerce-store-from-scratch): Full-stack e-commerce store build
- [Stripe integration](https://devxlabs.ai/outcomes/integrate-stripe-with-your-e-commerce-website): Stripe payment gateway integration
- [Mixpanel integration](https://devxlabs.ai/outcomes/integrate-mixpanel-with-your-e-commerce-store): Mixpanel analytics integration
- [Omnichannel jewellery platform](https://devxlabs.ai/outcomes/omnichannel-tech-platform-for-jewellery-brands-website-app-pos): Website, app, and POS for jewellery brands
- [Headless migration](https://devxlabs.ai/outcomes/migrate-your-e-commerce-to-a-headless-ecosystem): Migrate to headless commerce architecture
- [POS for offline stores](https://devxlabs.ai/outcomes/pos-for-your-offline-store): Point-of-sale system for physical retail
- [Mobile app for your brand](https://devxlabs.ai/outcomes/a-new-mobile-app-for-your-brand): Custom mobile app development
- [Shopify migration](https://devxlabs.ai/outcomes/migrate-your-e-commerce-to-shopify): Platform migration to Shopify

## Company

- [About devx AI Labs](https://devxlabs.ai/services/about): Team, mission, Industry 5.0 philosophy, and expertise
- [Contact](https://devxlabs.ai/contact): Get in touch for a personalized demo
- [Careers](https://devxlabs.ai/careers): Open engineering roles

## Team

- Pushpal Maheshwari — CEO & Founder
- Brijesh Agrawal — CTO
- Yash Thakker — Growth

## Stats

- 150+ Projects Delivered
- 50+ Happy Clients
- 98% Client Satisfaction
- 10+ Years Experience

## Optional

- [Case Studies](https://devxlabs.ai/case-studies): 55+ detailed case studies across Customer Experience, Enterprise Architecture, AI Ops, and Marketing Automation
- [Engineering Blog](https://devxlabs.ai/blogs): Technical writing from the devx engineering team
- [Detailed LLM content](https://devxlabs.ai/llms-full.txt): Comprehensive content including full case study details, outcomes descriptions, and service breakdowns