When personalisation goes deeper than 'you might also like' — and into the science of your scalp.
Avimee Herbal is a premium Ayurvedic haircare brand combining ancient herbal wisdom with modern science to address scalp and hair concerns. Their product range focuses on natural, plant-based solutions for hair regrowth, scalp health, and holistic hair wellness — emphasizing personalized care through diagnostic approaches that identify root causes rather than treating surface symptoms.
We built the Scalp Test platform at the heart of Avimee Herbal's customer experience: a fully dynamic diagnostic engine with an admin-controlled question builder, a sophisticated scoring algorithm that identifies multiple root causes from a medical framework, and seamless Shiprocket checkout integration — driving a 67% increase in AOV and a 7% lift in conversion rate.
Three people needed something that generic product pages couldn't provide — a customer who didn't know why her hair was falling, a brand manager who wanted to update the diagnostic without a developer, and a founder watching single-product basket sizes plateau.
Customers experiencing hair loss cycled through multiple products across brands without resolution, because no tool identified the underlying root causes of their condition. Without diagnostic clarity — such as a stress-induced or hormonal trigger — purchases were guesses rather than informed decisions.
🧬 Customers buying wrong products due to generic recommendations and no root cause diagnosisBrand managers at Avimee Herbal were blocked from updating the Scalp Test whenever new clinical insights emerged. Adding questions or adjusting scoring logic required a full developer sprint, creating a persistent lag between the brand's knowledge and what the diagnostic tool could actually reflect.
⏳ Brand team blocked from updating diagnostic logic without developer involvementFounders at Avimee Herbal saw average order value plateau at ₹700-900 as customers purchased one product at a time, unaware of what else their condition required. The Scalp Test concept — personalized diagnosis leading to personalized regimens — needed technical execution that matched the ambition behind it.
📉 AOV plateau at ₹700-900 — single-product purchases missing regimen opportunityAvimee Herbal's product philosophy was built on identifying root causes — but their shopping experience was generic. Shalini's journey from scalp concern to product was identical to any other customer's, even though her root causes were different. The result was single-product purchases, low basket sizes, and the classic problem of customers returning products that were clinically sound but mismatched to their specific condition.
Pooja faced a second challenge: the initial diagnostic tool was static. Adding new questions, adjusting scoring logic, or incorporating new clinical root causes required developer involvement for every change. In a category where clinical knowledge evolves and the brand's understanding of their customers deepens continuously, a static tool was a permanent bottleneck. Rajiv needed a platform that the brand team owned — not one that required engineering sprints to evolve.
“An Ayurvedic brand whose clinical philosophy was personalization — and whose shopping experience was anything but.”
The Scalp Test platform was built to give Shalini her root cause diagnosis, give Pooja control over her own diagnostic tool, and give Rajiv the AOV growth that personalized regimen discovery unlocks.
Built a complete admin panel enabling Pooja's brand team to create tests, define questions, configure root causes, and adjust scoring algorithms independently — the entire diagnostic platform is brand-controlled without developer involvement.
SustainabilityDeveloped a Next.js quiz frontend with a sophisticated backend scoring system analyzing multi-dimensional user responses — identifying specific root causes, calculating scalp health scores, predicting hair regrowth potential, and recommending targeted product regimens.
Human-CentricityBuilt scoring algorithms capable of identifying multiple simultaneous root causes from a predefined clinical framework — Shalini's stress-induced and hormonal factors both surface, leading to a regimen that addresses both rather than one.
Human-CentricityIntegrated Shiprocket checkout enabling one-click purchase of the complete recommended regimen immediately after receiving diagnostic results — eliminating the friction between personalized diagnosis and purchase conversion.
ResilienceBuilt predictive scoring that communicates hair regrowth potential as part of the diagnosis — giving customers concrete, clinical-feeling outcomes that build confidence in the recommended regimen and justify the basket size.
Human-CentricityDesigned the admin architecture to support continuous clinical evolution — Pooja adds questions informed by new customer data, adjusts root cause scoring, and refines recommendations without a single engineering request.
SustainabilityShalini understands her scalp condition before she buys anything — two root causes identified, a specific regimen recommended, and the confidence that comes from clinical reasoning rather than guesswork. She buys the regimen because she trusts the recommendation.
Pooja updates the Scalp Test with new clinical questions every time Avimee Herbal's research reveals a new insight — no engineering sprints, no waiting, no bottleneck. The diagnostic tool evolves at the pace of the brand's knowledge.
Rajiv's average order value jumped from ₹900 to ₹1,400-1,500 because personalized regimen recommendations replaced single-product guesses. The Scalp Test is not a marketing feature — it is the brand's primary sales mechanism.
The Scalp Test gives Avimee Herbal a defensible advantage — generic haircare brands offer products. Avimee Herbal offers diagnosis. That shift in positioning changes every customer interaction from transactional to consultative.
Dynamic diagnostic platforms for health and wellness brands — root cause identification, personalized regimen recommendations, and seamless checkout. Built for your clinical team to own.