[ AI-native CX partner for forward looking brands ]

Reimagining Customer Experience from first principles

Pillars driving CX

Reimagining the entire customer journey from discovery to loyalty using AI-native interactions that adapt, anticipate needs, and work seamlessly across all channels.

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Transforming marketing operations through intelligent automation and AI-driven personalization that delivers the right message to the right customer at the right moment across every channel.

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Driving operational excellence through AI-powered automation that optimizes inventory, supply chain, pricing, and all other lines of business to enhance CX and competitive advantage.

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Building the foundational infrastructure and integration layer for AI-native customer experiences—from Cloud, ERP and CRM to data platforms and composable commerce architectures.

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[Our Products]

Purpose-built platforms that rapidly transform customer experiencePurpose-built platforms that rapidly transform customer experience

cartx

World's fastest agentic cart, engineered for conversion. A pricing agent predicts instead of recalculates, surfaces transparent costs upfront, and runs upsell and reward-milestone plays in real time — lifting AOV without slowing the checkout.

retailOS

Agentic omnichannel retail OS built for the future of commerce. Powers BOPIS, ship-from-store, real-time inventory, and unified returns out of the box — plus a Store Manager agent that orchestrates personalized selling across every aisle and channel.

[Selected Work]

The Whole Truth

Foxtale Headless

Cetaphil

ReplyAll

The Sleep Company

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[Our Principles]

[01]

Client Obsession

Every decision starts with the client outcome. We measure success by the transformation we deliver, not the deliverables we produce.

[02]

Hire & Train Exceptional Talent

We seek AI-native minds combined with seasoned practitioners. Our teams don't just use AI tools—they think in AI-native paradigms.

[03]

Document to Scale

Excellence in everything we build. We document our work, codify our learnings, and scale our successes systematically.

[04]

AI-native everything

Every process at devx that has a human touchpoint should be enabled with AI — software, CSM, sales, ops, hiring, finance.

[05]

Only Ever Be Honest

Unbiased perspective drives genuine transformation. We tell you what you need to hear, not what you want to hear.

[Testimonials]1 of 5

Here's what people have to say about working together. Real moments, real experiences, real feedback.

The POS was built in record time and the features are carefully built as per our use-case. It's comprehensive and scalable. It really has changed the game for our offline expansion

5.0 / 5★★★★★

Nirav Lalan · Head of D2C at The Sleep Company

5.0 / 5★★★★★

Nirav Lalan · Head of D2C at The Sleep Company

AI-native consulting, built for the post-SaaS era.

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