Transforming cart performance for India's fastest-growing clean-label nutrition brand
The Whole Truth is India's fastest-growing clean-label nutrition brand. We transformed their cart and checkout performance to support high traffic and accelerate growth.
Overview
The Whole Truth is India's fastest-growing clean-label nutrition brand. We transformed their cart and checkout performance to support high traffic and accelerate growth.
The Challenge
Checkout and cart performance degraded under high traffic, impacting conversions. Platform limitations on Dukaan restricted customization, leading to slow feature rollouts and inconsistent fixes across the storefront.
The Transformation
Replatformed commerce stack on Medusa. Built high-performance, custom storefront. Optimized cart, promotions, and checkout logic. Implemented modular, scalable architecture.
75% Faster cart response time
Cart response time improved by 75%.
30–40% Reduction in cart latency
Cart latency reduced by 30–40%.
2–3× Faster feature & page launches
Feature and page launches are now 2–3× faster.
Scalable foundation for sustained growth
Scalable foundation for sustained growth.
2024 – Present
Mumbai, India
UX/UI Design / Development
2024 – Present
Mumbai, India
UX/UI Design / Development
