When your marketing data and your commerce data finally speak the same language.
Avimee Herbal is a premium Ayurvedic haircare brand combining ancient herbal wisdom with modern science to address scalp and hair concerns. As the brand launched its innovative Scalp Test diagnostic platform, they needed a robust marketing and analytics infrastructure to track user behavior, personalize communications, and optimize the customer journey at scale.
We integrated Mixpanel for real-time behavioral analytics and WebEngage for omnichannel engagement — building a connected marketing stack that unified diagnostic behavior, purchase patterns, and re-engagement workflows. The result: complete funnel visibility, automated personalized outreach based on root cause diagnosis, and a marketing infrastructure that scales engagement without scaling headcount.
Three people needed the marketing infrastructure to do what their product intelligence had earned the right to — a customer with diagnosed root causes deserving personalized follow-up, a marketer without visibility into what was working, and a growth leader whose re-engagement campaigns were manual.
Customers who completed the Scalp Test and identified their root cause frequently did not convert immediately, choosing to consider the recommendation before purchasing. Without timely, diagnosis-specific follow-up — such as educational content on stress-related hair loss — re-engagement relied on chance rather than a deliberate trigger.
🔄 High-intent users completing diagnosis but not converting immediatelyPerformance marketers at Avimee Herbal had no visibility into where users dropped off within the Scalp Test funnel — whether at a specific question, after viewing recommendations, or following a first purchase. Campaigns were optimized on assumptions because behavioral data simply did not exist.
📉 No funnel visibility — campaigns optimized on assumptions, not behavioral dataGrowth teams at Avimee Herbal relied on manual list exports, manual segmentation, and manual campaign setup to re-engage users who had started but not completed the Scalp Test. The process could only run occasionally, making consistent re-engagement impossible at scale.
⏳ Re-engagement campaigns requiring manual effort — limiting frequency and personalizationAvimee Herbal's Scalp Test was generating rich behavioral data — every question answered, every root cause identified, every product recommendation viewed — but without analytics infrastructure, that data was invisible. Nidhi had no way to see where users dropped off, which root cause combinations led to purchase, or how campaign attribution was working across channels. The diagnostic platform was sophisticated; the marketing intelligence to operate it was absent.
Karthik's growth team faced a scalability wall. Re-engaging users based on diagnostic results required manual segmentation and campaign creation — a process that could only run occasionally and couldn't adapt to the nuances of each user's specific root cause profile. Ananya's journey — completing the test, not purchasing, and then returning after relevant content — was the ideal outcome. But it happened by chance, not by design. The marketing stack needed to make it happen systematically.
“A brand with rich diagnostic data about every customer — and no infrastructure to act on it.”
The marketing stack was built to bring Ananya back based on her diagnosis, give Nidhi the funnel data she needed to optimize, and give Karthik continuous re-engagement that ran without his team.
Deployed Mixpanel with comprehensive event tracking across all Scalp Test touchpoints — question completion, root cause identification, recommendation views, and purchase conversion — giving Nidhi instant funnel visibility.
SustainabilityIntegrated WebEngage to enable automated, personalized communications across email, SMS, and push notifications — triggered by specific user behaviors and root cause profiles identified in the Scalp Test.
Human-CentricityBuilt sophisticated automation workflows triggering tailored content — educational resources about specific root causes, personalized regimen reminders, cart recovery, and re-engagement campaigns — all activated by user behavior, not manual effort.
SustainabilityImplemented real-time funnel tracking enabling Nidhi to identify exactly where users abandoned the Scalp Test — enabling rapid iteration and UI improvements that lifted diagnostic completion rates.
ResilienceBuilt campaign segmentation based on diagnosed root causes — users with stress-induced conditions receive different educational content and product recommendations than those with hormonal or nutritional causes.
Human-CentricityImplemented unified tracking across the diagnostic experience, email engagement, and purchase behavior — giving Karthik's team complete view of the customer journey from first Scalp Test visit through conversion and retention.
SustainabilityAnanya receives educational content about stress-induced hair loss — the specific root cause her Scalp Test identified — three days after completing her diagnosis. The relevance makes the re-engagement feel like care rather than marketing. She returns and purchases.
Nidhi has complete funnel visibility for the first time — she can see exactly which questions cause users to drop off, which root cause profiles convert at the highest rate, and which channels drive the most purchase intent. Campaigns are optimized on evidence.
Karthik's growth campaigns run continuously based on user behavior — no manual list exports, no manual segmentation, no bandwidth constraints. Every Scalp Test user is engaged appropriately across their journey, automatically.
The integrated stack becomes more effective with every user — behavioral data refines automation triggers, funnel insights improve the diagnostic experience, and attribution data focuses marketing investment on highest-return channels.
Mixpanel analytics and WebEngage automation integrated with your diagnostic or commerce platform — real-time funnel intelligence and behavior-triggered engagement at scale.