Sneaker culture moves fast. The retail backbone needed to keep up.
Comet is a fast-growing Indian sneaker brand known for bold designs and accessible pricing, with strong momentum among Gen Z and young urban consumers. As demand scaled, Comet expanded into offline retail across multiple cities — requiring a retail technology partner that could match its pace, ambition, and omnichannel vision.
We deployed retailOS across Comet's retail stores in under three weeks — integrating seamlessly with their existing Shopify and Unicommerce stack, delivering SKU-level inventory tracking, unified omnichannel order management, and a premium browser-based POS interface that required no new hardware and matched the brand's design-forward aesthetic.
Three people had to trust that the retail infrastructure would work from day one — a customer expecting a seamless in-store experience, a store associate needing a system that was intuitive from hour one, and an ops lead with a three-week deadline.
Customers attempting to exchange online purchases in-store typically expected a complicated process — with disconnected systems, store associates often had no visibility of online order history, making cross-channel service slow and frustrating.
🔄 Online-to-offline exchanges requiring seamless omnichannel order handlingNew store associates at retail launches were routinely given minimal training time before opening — traditional POS systems carried enough complexity that staff rarely reached confident operation within the first hours of a shift.
⏱️ New retail staff needing a system they could master in hoursRetail operations heads overseeing simultaneous store openings needed a fully integrated POS — connected to both Shopify and Unicommerce — delivered within three weeks, a timeline that most retail systems could not realistically meet.
🚀 Three-week launch timeline with zero tolerance for delayComet's retail launch was already in motion when they approached devx. Stores were ready, staff hired, and inventory flowing in. The brand required a robust POS system that integrated seamlessly with Shopify and Unicommerce — without disrupting existing workflows or requiring new hardware. The aggressive three-week timeline left no room for complex implementation or extended staff training.
As a design-forward brand with a Gen Z audience, the in-store experience also had to match the premium quality of the product. A clunky or dated POS interface would undermine the brand perception Comet had built online. The system needed to be intuitive enough that Meera could serve customers confidently on day one — and omnichannel enough that Aarav's online purchase history was immediately visible at any store.
“A sneaker brand built for speed — facing a retail technology implementation that most systems take months to deliver.”
retailOS gave Aarav a seamless omnichannel experience, gave Meera a POS she learned in an hour, and gave Suresh a launch that came in exactly on time.
Deployed retailOS directly into Comet's existing Shopify and Unicommerce stack — eliminating redundant setups and enabling seamless backend continuity from day one without requiring parallel systems.
ResilienceEnabled real-time item-code level tracking giving store staff complete visibility of stock availability, movement, and location — accurate inventory from warehouse to store shelf at all times.
SustainabilityImplemented mixed-order handling enabling buy online–pick up in store, in-store purchases shipped from warehouse, and seamless cross-channel returns — Aarav's online order is visible and actionable at any Comet store.
Human-CentricityDesigned with an e-commerce-inspired layout, retailOS required no new hardware and allowed store associates like Meera to adapt within hours — a familiar, intuitive interface built for brand-forward retail.
Human-CentricityAdvanced retailOS modules capturing lost sales data for inventory planning and enabling gift card issuance and redemption across the retail network — features that demonstrated platform depth from launch.
SustainabilityComplete integration, configuration, and staff onboarding delivered within Comet's aggressive launch timeline — no store opening delayed, no operational gap created, no team stretched beyond capacity.
ResilienceAarav exchanges online-purchased sneakers in-store in minutes — the POS surfaces his order history, validates the exchange, and updates inventory across all channels instantly. The in-store experience matches the online brand.
Meera learned retailOS in under an hour because it felt familiar — an e-commerce-inspired interface that aligned with how she already thought about products, orders, and customers. No legacy POS complexity.
Suresh's three-week timeline was not a negotiation — it was a requirement. retailOS delivered end-to-end integration, complete staff onboarding, and live operations without a single day of delay.
Every new Comet store is added to the same retailOS platform — same integration, same quality, same speed of deployment. The retail backbone scales with the brand's expansion without proportional operational effort.
In a remarkably short timeline, the team delivered one of the most scalable and robust retail POS solutions we've worked with. What began as an exploration of off-the-shelf tools quickly evolved into a fully customised system — and that decision proved right. The Shopify integration, clean omnichannel database architecture, and seamless Unicommerce + warehousing setup have created a truly unified system across operations and finance. From handling complex transactions (refunds, returns, exchanges, payment edge cases) to continuous UX improvements and mobile optimisation, every detail was thoughtfully executed. This POS journey stands out as a phenomenal example of strong solution architecture and execution. Truly one of a kind.
Browser-based omnichannel POS deployed in weeks — Shopify and Unicommerce integrated, staff-ready from day one, inventory tracked to the item level.