A new native cart for the future
Moxie Beauty is a brand offering science-backed products. Their formulations focus on hydration, barrier repair, and targeted treatments for everyday needs. They're a fast growing brand in the space.
Overview
Moving beyond payment management and checkout, our goal was to help shape a platform that could grow into a competitive marketplace and enrich their customers' experience.
Challenge
The challenge was to evolve their app into a competitive, feature-rich product experience while setting a new standard for local design.
Solution
To build a product that truly stood apart from its competitors, we set out to rival the biggest international brands and apply global best practices. Through multiple iterations, research, testing, and the creation of a scalable design system, we aided in restructuring the app's overall UI, navigation and content structure.
+23% Increased av. time on site
The average time spent on the site increased from approximately 1 minute and 15 seconds to approximately 1 minute and 47 seconds.
+44% Increased av. time on site
The average time spent on the site increased from approximately 1 minute and 15 seconds to approximately 1 minute and 47 seconds.
2024 – Present
Mumbai, India
UX/UI Design / Development
2024 – Present
Mumbai, India
UX/UI Design / Development
