Performance-first commerce transformation for India's leading consumer products brand
Cello is India's leading consumer products brand. We migrated them to a headless, performance-first commerce architecture for faster loads and full design control.
Overview
Cello is India's leading consumer products brand. We migrated them to a headless, performance-first commerce architecture for faster loads and full design control.
The Challenge
The existing Shopify-based storefront limited performance, customization, and brand expression. The setup was not future-ready for omnichannel expansion and speed optimization.
The Transformation
Migrated to headless commerce architecture. Built lightweight, performance-first frontend. Enabled fully customizable UI. Implemented API-driven, omnichannel backend.
30–40% Improvement in performance scores
Performance scores improved by 30–40%.
Faster page loads across key journeys
Lightweight frontend delivers faster page loads.
Full control over design & UX
Fully customizable UI enables brand expression.
Scalable foundation for future channels
API-driven, omnichannel backend ready for expansion.
2024 – Present
Mumbai, India
UX/UI Design / Development
2024 – Present
Mumbai, India
UX/UI Design / Development
