How a Frustrating Night Shift Led Me to Build pricex

TL;DR

I used to spend 1-2 hours updating prices across 10 Shopify markets — one bad night pushed me to build something better
pricex lets you update prices across all your markets by typing instructions in plain English
Supports filtering, full rollback, and scheduled price changes

It was 8 PM on a weeknight. I had a spreadsheet open, a Shopify admin tab, and 10 markets worth of prices to update.

The sale was supposed to go live at 5 PM. But because of a bunch of last-minute changes from the product team, I didn't even get the final price sheet until 8.

So I started. Product by product. Market by market. Copy the price from the sheet, paste it into Shopify, move to the next one. Then do the same thing for the next market. And the next. Ten times over.

By around 9 PM, I was done. Sent it over to the client.

And then I got the reply: the product manager had sent the wrong prices.

They said sorry. But I still had to sit there and do the whole thing again. Same products. Same ten markets. Another hour.

That night didn't end until past 11.

This wasn't a one-time thing

I was working with a Shopify store that had 10+ international markets. And price updates were a regular thing. A seasonal sale, a cost change, a new promotion. Every time, the process was the same.

Open the spreadsheet. Check each product. Go into Shopify. Update the price. Switch to the next market. Repeat.

It took me 1 to 2 hours every time. And I kept making mistakes. Wrong decimal. Missed a product. Copied the price for one variant into another. Small stuff, but it adds up. Sometimes I wouldn't catch it for hours. Sometimes the client would catch it first.

That's the worst part. Not the time. The errors. You do everything right for 45 minutes, and then one copy-paste slip messes things up.

A random thought while driving

After that late night, this kept bugging me. Every time a new pricing task showed up, I'd feel that same dread. Not because the work was hard. It was just... repetitive. And stressful. And easy to mess up.

I kept thinking about it. How do you make this faster? How do you stop making silly mistakes?

Then one day I was driving. Not even thinking about work. And this random thought just showed up:

What if I could just type "increase all prices by 10%" and it just... happened?

Like, what if I didn't have to open a spreadsheet at all? What if I could just tell the app what I wanted in plain English, and it figured out the rest?

That's where pricex started.

What I built

It took a while to get right, but here's what pricex does now. You type what you want to do with your prices, in normal words, and it does it.

So instead of going product by product across 10 markets, you just type something like:

"Increase all prices by 10%"
"Set Summer Collection items to $20"
"Round all Nike products to the nearest $5"

The app understands what you mean, figures out which products to update, and shows you a preview before changing anything. If something looks off, you fix the prompt and try again. If it looks good, you hit apply and it updates everything in seconds.

You can filter by collection, tags, vendor, product name, or price range. So you're not stuck changing everything. Just the stuff that needs to change.

And if you mess up, you can roll it back. That alone would've saved me so much stress on that night.

The thing about multiple markets

This was the big one for me. When you have 10 markets, every pricing task is 10x the work. With pricex, you just pick which markets you want to update. One prompt covers all of them.

What used to take me over an hour now takes maybe 2 or 3 minutes. And I'm not copy-pasting from a spreadsheet, so there's no room for those dumb little mistakes that used to keep me up at night.

If you run a Shopify store with multiple markets, chances are you've run into something like this too.

We added scheduling too

After building the main pricing part, I kept running into one more pattern. Merchants need prices to change at specific times. A flash sale at midnight. A promotion that ends on Sunday.

So we added a scheduler. You set when the price change should happen, and when it should revert back. pricex handles it automatically.

If this had existed on that 8 PM night, I wouldn't have been there at all. The prices would've been scheduled days earlier. And the revert? Automatic.

No alarms. No logging in late. No stress.

I didn't build pricex because I had some grand startup idea. I built it because I was tired. Tired of spending hours on something that felt like it should take minutes. Tired of making mistakes on a task that was basically just copying numbers from one place to another.

If you've worked with Shopify stores, especially ones selling across multiple markets, you probably know exactly what I'm talking about. That feeling of opening a price sheet and knowing the next two hours of your life are gone.

pricex came from that feeling. And it works. If you want to see for yourself, it's at pricex.devxcommerce.com.